I work in the Tobacco Education Program at the Weld County Health Department and we have a new marketing campaign that we are promoting throughout the Greeley/Evans area. It’s called the Cigarette is Dead. I think it’s pretty cool. It has the edgy look of revolutionary change. Our team has been working with the billboard company, local businesses, UNC, Aims and others to get the message out. We also wrote press releases and are working with our coalition to get the word out.

It is great timing because the cigarette companies just announced an increase in the price of cigarettes by about 71 to 81 cents/pack, and the federal tobacco tax of 62 cents/pack will go into effect on March 31. So, to many people, the cigarette is dead, or at least dying. Better the cigarette dead, than you!

Anyway, that’s what I’ve been doing at work lately. I like the media/marketing aspect of it, although I am sure it is much different when you are trying to sell a product instead of trying to NOT sell a product…